《计划书英文【最新5篇】》
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计划书英文 篇1
Phone Agency Company Negotiation Plan
1.Backgrounds
Our company ：
Our company was established on April 20, 2000, mainly engaged in mobile voice, data,
IP telephony and multimedia services. In addition to providing basic voice services, it also offers mobile phone sales agents, IP phones and other value-added data services, with "Global"， "M-Zone"， "Shen Zhou Xing" and other well-known customer brands.
Opponent company ：
Samsung Group is South Koreas largest conglomerate, has sales outlets in many countries and regions, businesses involved in electronics, finance, machinery, and many other fields, in the international market highlights prowess.
2、 Theme
Cooperate with each other to obtain, at a reasonable price to buy 5000 mobile phone, customized technical guidance and after-sales service and reasonable time.
3、 Team members
Leader：Gao Tiaoqin Main negotiator：Yan Bin
Assist negotiator：Huang Mengmeng Legal advisor：Jia Miao
Financial advisor：Gao Tiaoqin
Analysis of opponent negotiating team members
Guo Xvru：good reaction force（Leader, Assist negotiator） Chen Jiali：calm（Legal advisor）
Zhao Yajing：strong observation ability（Financial advisor） Zhang Najuan：good at debating（Main negotiator）
4、 Negotiation situation analysis
Our advantages ：
1) Good operating performance and great development potential
2）As a buyer, we have the initiative in the choice of cooperation companies.
The opponent’s advantages：
Tough brand strength ， multi-service network。
Our disadvantages：
Since the machine is customized contracts, time-consuming, it is difficult to profit in a short time.
The opponent’s advantages：
Initial negotiations with us,not familiar with the market.
5、 Negotiation goals
1)。The highest goal: Opponent company can allow us to take installments, with the lowest price to buy.。
2)。Acceptable goal：Establish long-term partnership, cooperation and win-win。 3)。The lowest goal：Price cannot be higher than the market price
6.Negotiation agenda：
To reach the opponent company on June 25, for a period of two days。 The first day (visit, preliminary negotiations) 9:00-10:00 visit the Samsung mobile phone company 10:00-11:00 visit the major sales outlets
15:00-16:00 sales staff of opponent company introduce mobile phone sales, preliminary negotiations related matters The next day.
9:00-10:00 subject of negotiations we proposed. 10:00-11:30 accept each other hospitality. 14:00-16:00 reach final negotiations. 21:00 left.
7.Negotiation strategies
1、 Start negotiating strategies
2、 By using negotiation, positive language to make a statement, make each other feel good for ones own, so that negotiations commence negotiations in a friendly and pleasant atmosphere.
3、 Interim Strategy and Analysis negotiations
（1） Highlight the advantages of a buyers market:
（2） When we make the appropriate concessions, remember to request return.
（3） Using diversionary tactics to deal with opponent’s strategies,our main goal is to achieve low-cost purchase.
（4） Emphasize the success of our agreement to the other benefits of both hard and soft at the same time, if the other party fails implied agreement with us will be a huge loss.
8、 Emergency plan
1、 How to handle a deadlock during negotiations.
Strategies: First impasse main topic set aside, first discuss some minor issues. When necessary permissions to use the limited number of strategies and tactics to wait and see.
2、 If negotiations to find each other really well, but there is still room for bargaining on price. How will we hold.
Response: For the price we must adhere to the bottom line not to give way, first with large quantities of orders made chips hold each other, if the other party is not willing to make concessions on price, we can ask each other to provide better on the other side of the original price, excellent after-sales service to ensure that the interests of the company.
计划书英文 篇2
In order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. How to develop the catering business plan according to the actual situation? Here is a Japanese Hand-Pulled Noodle shop business plan, for reference.
The restaurant name: Hand-Pulled Noodle Master house
Location: Keelung city love three road near the McDonalds
Business philosophy: mainly to Japanese cuisine, to allow customers to enjoy the delicious Japanese Hand-Pulled Noodle, giving customers a comfortable dining environment, and there is little Keelung Hand-Pulled Noodle shop, if the customer would have been good soup home.
Subject and object: in the vicinity of the office workers and students.
Once customers: Keelung temple tourists.
Main competition: Keelung Temple of the mouth of the food stalls and near the restaurant.
Competition: near the fast food industry and 7-11.
Market analysis:
The 1 is near the temple snacks and fast food restaurants, we have to respond to M type society, so to civilian price to attract consumers to meet the various consumer groups.
2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.
3 although Japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.
Expenditure and net profit:
Shop cost: NT $12 million (the same below)
One month store rent: 100 thousand
Table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan
Employee salary:
Field salary: 19000 yuan (a month)， the number of 5, 95000 yuan a month
The 24000 yuan (a month)， the number of 3, 72000 yuan a month
The work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan
Total amount: 179800 yuan
Water and electricity gas:
Electricity bill: 80000 yuan a month 40000 yuan
Gas: VAT 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month
Total amount: 49600 yuan
Food ingredients:
Face: 2500 yuan a day, 75000 yuan a month
Dish money: 2000 yuan a day, 60000 yuan a month
Meat: 5500 yuan (two days)， a month 82500 yuan
Miscellaneous: 1000 yuan (one day)， 30000 yuan a month
Seafood: 3500 (one day)， 105000 yuan a month
Total amount: 352500 yuan
Drinks:
Lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month
Black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month
Milk 1 bottles 125, 15 bottles per month, 1875 yuan a month
Total amount: 6675 yuan
Net profit: Day: 15656 yuan: Zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan
According to the current estimate of about two and a half can be returned to
计划书英文 篇3
Catering business plan
一、创业经营宗旨和理念One, entrepreneurship, purpose and philosophy 明月西餐厅的经营宗旨为：“著意求新，以客为尊”，经营理念为“极意营造幽雅、舒适、休闲之气氛，融汇西方餐馆美食”。Moon restaurant business purpose as: "deliberately Innovation, customer-oriented" business philosophy is "intended to create a very elegant, comfortable, leisure atmosphere, integrate Western restaurant cuisine."
二、市场定位Second, market positioning
1、 选址方面：明月西餐厅位于学院的美食街内，与连串的快餐店连在一起，但都作为美食街唯一的西餐厅 。 与其它快餐店所不同的是有更好的就餐环境和更优质的服务。 1 Location: the moon restaurant is located within the School Food Street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.
2、 格调方面：明月西餐厅为温馨浪漫的风格，为顾客提供优质的服务，给顾客贵族式的享受，力求营造一种幽雅、舒适、休闲的消费环境，引导消费者转变消费观念，向崇尚自然、追求健康方面转变。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers
aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing
environment for consumption, and guide consumers to change consumer attitudes, to advocate Naturally, the pursuit of health changes.
3、 校园市场环境方面：校园经济的市场有很广的发展领域，消费者也是很单纯的'消费，相对外部市场竞争要小，个体经营单纯，以小投资为主，服务于在校大学生。 3 campus market environment: Campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服务于学生，应该提供最优质的服务，首先，要吸引学生的注意目光，让他们能在最短的时间来光顾本店，所运用的营销方法是多种途径的；其次，是怎样达到以下营销效果Serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness
潜在客户Potential customers
现实客户Real customers
满意客户Satisfied customers
美誉度Reputation
所运用的营销方法也是多种多样的。By the use of marketing methods are varied.
4.SWTO 分析 4.SWTO analysis
学院现有一万三千几个师生，调查资料表明他们多消费用于饮食方面占了 54.7% ，正因如此，饮食也是在学校创业首选之路。Several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way
entrepreneurship in schools.消费对象比例图如下：Object of consumption ratio is as follows:
同时在校院里经营西餐厅的 SWTO 分析图如下：While in the school yard run restaurant in SWTO analysis is as follows:
S ：美食街附近是男生宿舍最聚中的地方，偶尔去美食街的人占了全师生S: Food Street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student
W ：大多数学生都习惯了到快餐和学校所设的饭堂就餐，对于西餐厅来说不那么的习惯，但资料表明对西餐厅有兴趣尝试的占了W: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant
habit, but the data show that the western restaurant are interested in trying to account for
O ：现时有 40.2% 师生觉得现在学校最缺的服务是就餐环境，而适合明月西餐厅设计是幽雅、舒适、休闲的消费环境，这可表明了，明月西餐厅开业后会有更受欢迎的可能性。O: At present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the West will be more popular after the restaurant opened possibilities.
T ：美食街有众多快餐店和学校内有五间饭堂T: Food Street, there are many fast food restaurants and school canteens within five
三．III.管理理念Management philosophy
1、 尊重餐饮业人员的独立人格1.Respect catering staff independent
personality
2 互相监督：管理层监督员工的工作，同时员工也可以向上级提出自己的意见或见解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion
3 营造集体氛围：既要上下属感受到西餐厅纪律的严明，也要关怀员工，让员工感受到来自集体的温暖，有利于加强凝聚力，提高工作积极性 3 to create a
collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation
4、 公平对待，一视同仁，各尽所能，发挥才干 4 treated fairly, equally, whatever, ability to play
四．Four.产品介绍Products
以西式扒类为主，结合快餐、中西炖汤、中西式局饭、皇牌主食套餐，小食天地、美颜甜品、水吧饮料等来满足消费者的需求：Western-style steak, combined with fast food, Chinese and Western stew, rice and Western Bureau, Ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:
1、 推出皇牌主食套餐，经济实惠，例如：泰汁鸡扒印尼炒饭套餐、青咖喱猪颈肉扒伴意粉套餐、鳗鱼泰汁鸡扒局饭套餐等，各套餐还配有（粟米忌廉汤、油菜、热奶茶或冻柠乐），最适合校园情侣品味。 1 Release Ace staple packages, affordable, such as: Thai Sauce Chicken Indonesian fried rice packages, Green Curry Grilled pork neck with Spaghetti packages, eel sauce Thai Chicken Rice Set bureau, etc. Each package comes with (corn bogey Lian Tang, rape, hot tea or iced lemon music)， the most suitable campus couple taste.
计划书英文 篇4
Product introduction：
Multifunctionalelectronic entertainment module is based on advanced connect and display technology, there s a smallwireless in each module and every module can combine together by specialviscidity surface material. Every module includes different function such asmusic, video, phone, print, camera, game, etc. It’s fashion and flexible to use.
Traditional or direct marketing channel:
I think direct maketing channel will be more coincident with our situation. Next three reasons will support my opinion.
1、 Traditional ways will require many stores, we don’t have enough money to set up these stores.
2、 Our product is innovative, mostly consumers of this product will suit to modern direct retailing.
3、 Direct retailing is more efficient. People can buy the product anywhere as long as they can use the internet. On the contrary， only people near the store can buy our product if we chose traditional way. Maketing online:
We have many reasons to chose this maketing channel.
1、 It’s very convinient.Because online shop can open twenty hours, people can buy our product at anytime.
2、 It reduces number of traditional middlemen, so it can save much of our cost.
3、 Goods online is more cheap when compared with goods in the real store.So we can sell much more our product.
计划书英文 篇5
20**in marketing plans ，
Work on a priority in the past year, im a joint efforts, the market development work was crowned with a result, their market shares and profits Contribute to higher performance indicators for the new product line with the red.
but in marketing, and there
are some problems that need in this years work to improve and perfect.
the marketing department last year in accordance with market developments and achievements of the rivals sale, and sketched the objective Below 40% to be grazing：market share of profits reached a new product Contribute to higher x%。
income tax on profits Contribute to higher goods to x%。
second, support and supplement the work to make up for a years work, and to better accomplish the objectives, should do well in the following work （ A） unity in thinking and clearly define responsibilities marketing plan on january 4, 10～organization job skill training, the main purpose is to be grazing：the marketing staff clear in the market strategies, thinking and understanding ；
ii let the market Things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ； history3 set up for market development, and reduce the need to (B)
（ Two ）In place marketing, to the market in this year will start the batch and in phases to a Marketing keyIn place, so close to the market, a better finish the job market.
the marketing department personnel to perform the following work：
（ 1 ） through comprehensive research and market order and pertinently bring out the market promotion scheme ；
（ agent to collect 2 ） competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed （ Three ） guidance to the standardized construction market and promoting the healthy and steady development ；
（ four ） pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly.
（ five ） on-time and comprehensive publicity and implementation of the company policy to promote a persons capacity ； （ six ） in the market practice and collation Best cases, the method to sum up experience and recommend Three 。
full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this years marketing plan to increase the manning of the following posts ( meet the demand.
the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six Three, the schedule
1 。promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products market share and to get a product brands development, and we will be in the companys development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system
brand promotion strategy.
the brand image （1 ） （ 2 ） product is passed down if Competitive price.
for example, our "apple" brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive "identity" ； "apple" brand positioning is the needs of wage earners in the price to more than the same price advantage.
2 。of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network The second line city, my sales a terminal have increasingly cant meet the needs and improved from three to the countryside to cities Dense the sales network in the marketing department this year will be the main objectives.
Three 。marketing （ one） actively using internal promotion and recruitment web site of the enterprises and brand.
（ two ） in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition.
（ three ） an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.
（ four ） use of various forms and the Four, progress in the marketing department for the work of the content of the work schedule 1 as follows.
specific 。the first quarter of the work of the first quarter of the work schedule.
one：sure this years publicity strategy: two：with the market work out a plan of action for three：satisfy the market and customers records building four：put up at the conference completed six：ago the design plan seven：planning to launch the activities of the prizes Seven：planning to launch the activities of the prizes 。
The second quarterly progress Second: one：planning to launch promotion activities.
The second quarter ； series of promotional activities carried out two Three 。
the third quarter of our work on september one july and august work：the publicity plans for the implementation of two：pop up and strengthening propaganda and three：summer marketing activities in the fourth quarter to four 。
progress of work on october one november december：two promotion for the implementation of two calendar：and yearbooks and issued three：the completion of the target market ago advertising efforts of the work done in four：summary The above are my plans.
thank you in 2011 in marketing
Lingda 20** in january 3